Surf the runway

Due to limited free time, most teenagers have resort to buying the same brands of clothes they see their friends wear. North Face Jackets, Miss Me jeans, Sperry Top-Siders and the infamous UGG boots crowd everyone’s closets. But what’s the harm in trying something new? Here is a list of bookmark-worthy online stores you probably have never heard of.



This all online British retailer with over 50,000 brands already has a cult following in Europe. ASOS is quite different from other stores. For example, if you are interested in a particular dress, you have the option to view either a still image of the dress or a video of a model walking down the runway in that dress. This gives the customer a way to see the product in a real life rather than just a 2D picture.

Queen’s Wardrobe


Tailored blazers, soft-toned dresses with beautiful drape and Mulberry Alexa look-alike bags are what you’ll find at Queen’s Wardrobe, an online store from South Korea. While you are dreaming about wearing that beautiful little black dress be sure to check the prices. Your credit card might take a beating as prices tend to be on the high side, with day dresses starting in the $70s.

Rent the Runway


Cue the singing angels! Rent the Runway (RTR) will solve your high school dance woes. RTR is a members-only online store that lets you borrow designer dresses, clutches and accessories for that special night. From bandage dresses of Herve Leger to Dolce and Gabbana gowns, there is nothing you can’t find here. Prices start at $50 and go up to hundreds, which is much better than paying retail price.



This leading Japanese store has become popular stateside with the opening of their flagship store in New York, but Kansans are in luck because Uniqlo ships everywhere in the United States.Although they do not have an official e-commerce store, with a friendly call or email they will send you whatever whenever. Famous for its affordable classic American style, Uniqlo features the familiar trench coat for only $69.90.

Mikkat Market


Of all the shops listed, Mikkat Market is the most inexpensive and yet the most chic. The simplicity of their T-shirts, and their slouchy sweaters are made for comfort seeking teenagers. If you’re also looking for neon colored shirts and jeans this is not the store for you. The products are neutral tones with a pattern here and there, which are restocked weekly.

Between reading Shakespeare and sports games that last for hours, we girls have no time to enjoy some good old retail therapy. The next time you’re at the track meet or play rehearsal or any of the countless other school activities, remember that the gorgeous off-white beaded dress you’ve been eyeing for months can be found online, just one click away.

Edelawit Hussein